Not only do I feel we're living in the golden age of independent music, but the same goes for the art of marketing. It's the wild wild west out there - everything is new and disruptive and frankly awesome. Yes people are pissed that SXSW is a big Doritos/Pepsi/Chevrolet fest, but are there still 2,500 amazing bands playing? YES, and they're playing on bigger and better stages provided by people like US. So pipe down. On that note, Adidas contacted our new faves Kamp Grizzly out of Portland, to build a "creators lab". This was a marketing event that combined art and soccer - sounds nuts, but it was truly original and impactful. You can see the 100' wide interactive projection screen in the picture above - World class soccer players (and local kids, too!) played games with our screen kicking balls in to moving targets, igniting particle graphics effects and more. Vartan and team did the laser scanners and front end for us as we created the biggest touch screen on planet Gaia. Welders and tatoo artists and scientists and gamers worked along side soccer legends on a 100' x 100' double-wide soccer field. All of this in the Barker Hanger. Man, we hereby dedicate June as KAMP GRIZZLY month - awesome new clients like Kamp are the reason we don't just close up shop and start a punk band.