Popsugar Play/Ground was a remarkable one-day live event held at ROW in DTLA, focusing on fitness, entertainment, beauty, and fashion retail. The gathering was conceptualized and executed by Vox Media, while our beloved client, Proud Robinson, spearheaded the production, inviting us to provide sound, lighting, video display, cameras, power and broadband distribution. Just such a great way for brands to interact with consumers, and to get some solid socials coverage to help spread the word. Very fun, very positive; the perfect day off! Soundtrack is sweetest power-pop song ever, by Matthew Sweet.

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