File this one under "never did this before". CCW and Brodey Francis came to us to build a "virtual strong man" gag for Toyota. Rather than swinging a sledgehammer and ringing a bell, guests at this touring Toyota activation are asked to smash a guitar à la Pete Townsend, to test their rock and roll muscle. I'll update with a picture from one of the gigs themselves, but I wanted to show you all what we built in the shop. Our resident Genius Eric Simpson created an interactive LED rock-o-meter from scratch, including pressure sensors, climbing LED circuit boards, and even audio triggers that play increasingly complicated guitar riffs depending on how high up the guitar neck you climb. Super proud of Eric for figuring this stuff out - I could spend a lifetime trying and would never hit the Rock God status he achieved.

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